When we introduce ourselves in social networks, (whether as a person, brand, product, service, e-commerce, entity or whatever) the road to customer confidence is arduous and we must work very well every strategy and every action with each tool available. Online reputation is very important, since a large part of the income ultimately depends on it.
When a potential client does not know you can not buy or contract your services
The image of a company on the Internet is the image it offers the world. For example, a bad web page that is not functional, that has remained old or that does not manage the conversation has a bad image problem.
Therefore, a brand needs to create / optimize its image, being coherent and solid with well-defined concepts. In addition, a brand on the Internet must have a presence, reach its target audience and grow constantly.
Working all the necessary aspects with good practices it is possible to consolidate a good online reputation that offers benefits, which is the most important thing after all.
Reputation must be managed ALWAYS
That you or your brand have not stopped to build on the Internet, does not mean that you are not present. There are multiple platforms and social networks (depending on the sector) such as Facebook or Tripadvisor, Booking, etc. in which both customers and competitors will talk about you. Do not stay on the sidelines: take advantage of the opportunities and neutralize the bad.
That information must always be managed and nothing left to chance. A negative comment or a bad experience can be a big problem for your business: that is why it is fundamental to work from the root always.
Basics of Reputation on the Internet
- Listen and act It is essential to know everything that is said about us in real time. In these matters we must act quickly both when it comes to something positive and something negative.
- Content generation and inbound marketing It’s about contributing something of value to the user and trying to make him fall in love, create a relationship with him.
- SEO and SEM Working positioning is essential for potential clients to know you.
- Manage conversations appropriately.
In Fairhall we help you to create a solid reputation, an effective message and a conversation management that helps you improve not only your brand, but also your sales. Tell us what you need or your idea and we advise you.
Get in contact with us!