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Opinions and ratings of stars on the Internet: how do they affect my business?
The conversation and opinion of users about products and services on the Internet can often mark the purchase decision of other users. The fact that a product is recommended or not by other users or customers can decant the decision as more and more potential consumers on the Internet want to ensure that:
- They are acquiring exactly what they want
- At the best price
- Make your shopping experience as pleasant as possible from the beginning to the end.
This trend is growing and more and more consumers go to social networks and other pages to compare products, services and read opinions about them before purchasing them. A good example of this is the Tripadvisor network, which triumphs in the field of the services sector or opinions in Google My Business that touch all business and commercial areas.
IMPORTANCE OF SCORES AND OPINIONS ON SOCIAL NETWORKS / WEBS
Star rankings are very useful for that. They are a kind of note that usually oscillates between one and five, where one is bad and five perfect. This star system is used in Tripadvisor, Facebook, Google Places, etc. because it is very simple to fill in and at the same time understand.
A basic example of this type of ratings is Amazon. This giant of electronic commerce drives this type of opinions both on the web and by email and post-purchase surveys. According to Amazon, this is essential to help guide the next buyers in their purchase.
Then you will think: “But I am not Amazon, how does this affect my local business?” Well, very easy. The fewer stars you have (making the average of all the people who have scored you), the more likely you will lose customers in advance. A study of the page Bright Local , it shows us the following infographic in which it is seen, that as fewer stars have a business, fewer people will be willing to visit it anyway.
In any case, star rating systems are not mandatory. That is, on Facebook you can decide if you want to have it or not, although it gives a very good impression to have positive opinions and ratings on our page. In addition, Facebook offers the possibility of a double assessment: you can rate by stars and leave an opinion written to comment on your experience. With what a door is opened to the user a little beyond the comments of the normal page.
On Tripadvisor, if we want to be, the star rating is mandatory. But it is a good system, because several factors are taken into account. For example, a person who wants to value their experience as a client in a hotel or restaurant, will have to assess these four characteristics: food, service, quality / price and atmosphere. And also, within a scale a little broader that includes: excellent, very good, normal, bad bad.
Google My Business also has a rating system of this type. When you do a local search on Google, the names of the establishments appear next to some data, the map and, of course, the star rating. In addition, it also includes reviews, which can be consulted, although in many cases these reviews simply refer to scores and not to written opinions.
It is true that the stars after all are a way for your customers to speak for you. Depending on whether your products are good or your services more or less satisfactory, you will get more or less clients that take into account the “objective” opinions of other customers who have had the same experience. Now, the client is not willing to take as many risks as before and makes sure before taking the money out of his wallet.
Here we leave you a very interesting article about the scope that the scores / stars can have on the internet with real testimonials from service providers, influencers and intermediaries. You can find it by clicking here