Offers in Google Adwords are a tool virtually unmatched in any online marketing campaign. But what many do not know is that since this September, we have been hearing about “callout extensions”, which are nothing more than small messages within an advertisement (no more than 25 characters) to highlight free shipping, discounts, offers, etc.
These extensions are very similar to the links, but without them. Google recommends that all advertisers use this small tool to focus the user’s attention on unique points of sale, that is, in small details that could make the difference from the others. The callouts can be changed as many times as we want, although always keeping in mind the limit in its extension. In addition, it is also necessary to have at least two of them different, to be published.

On the other hand, they can be used with all the different formats of our ad, and can be modified and programmed from the “Ad Extensions Tab”. In addition, you can also add to your account, your campaign in general or simply to a group, allowing you to use all the information of the campaigns and accounts for each ad group.

Why use callouts?
The first question we have to ask is: and why not? The use of callouts considerably improves the appearance of your ads and also the CTR. In addition, it offers an extra opportunity to stand out in ad groups. And the best part is that it has no extra cost: it’s free!

On the other hand, the callout programming is totally free, and can be programmed at any time. They can also be deactivated and reactivated if no problem, and in addition, they allow us an exact measurement of results. In addition, they are perfectly optimized for mobile devices, so they will always appear on all devices, whatever they may be.

On the other hand, it is also good to use them because they help us to highlight points of our commercial offers that otherwise, probably we could not stand out in a single glance of our announcement. For example, they can be used to promote a particular point of sale, or also generic information, such as: Open 24/7.